Peak rental season runs from May to September, with June and July busiest due to graduations, relocations, and lease turnovers. To succeed, landlords should start lease renewal talks early, use strong marketing with quality photos and videos, clearly communicate screening criteria, prescreen applicants, complete maintenance beforehand, and offer incentives for quick applications. Avoid late listings, overpricing, poor photos, skipping screenings, slow responses, and legal missteps.